Infographic: An Introduction to the Inbound Marketing Process
It’s the ultimate dream for marketers.
A steady line of customers patiently lining up outside your doors waiting for a chance to buy what you’re offering them.
And they didn’t even cost a fortune.
What if I told you this was possible with inbound marketing? That you could get new business for 61% of the cost of what you’re paying now.
Well, it is definitely easy possible. With a smart process and a lot of hard work, it’s possible.…
Infographic: B2B Marketing Guide
Last year, Google surveyed 600 B2B marketing professionals to gain insights into their future marketing strategies.
The survey covered how marketers planned to spend their budget, what their biggest challenges were, how they analyzed ROI, and how effective their overall marketing programs were.
The two findings in the survey that caught my eye were the increasing importance of search (not surprising in a survey done by Google) and the emphasis on customer retention as a marketing strategy.…
Click to continue ...What Makes Someone Leave a Website? (Infographic)
Getting someone to visit your site is a win … almost. It doesn’t become a win unless you can convert a percentage of the traffic you are working so hard to generate into customers, subscribers, leads, etc.
This infographic by KissMetrics provides 8 common mistakes designers / developers make when designing a site and how to fix them. All good advice in my opinion, and making the fixes they suggest will greatly increase your chances of converting your traffic.…
Click to continue ...The Content Marketing Explosion [Infographic]
This infographic by BlueGlass Interactive gives a good picture of the state of content marketing.
A few of the statistics that jumped out at me:
- B2B marketers spend 26% of their marketing budgets on content marketing – more for small businesses. I think this will continue to increase as companies realize that leads from inbound marketing are way less expensive.
- Web traffic is the #1 metric for success (58%). Seems like small business owners should be more concerned with conversions – however, if you’re just getting started, traffic is a good indicator of how you’re doing.
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Infographic: Black Friday and Cyber Monday
I attended Black Friday this year for the first time. It’s quite a scene.
The one word that comes to mind is: mob.
In 2010, 212 million people went to their local mall to get their loot for Christmas, spending $45 billion as fast as they could. Early reports indicate that 2011 was an even better year for retailers.
Today (Cyber Monday) was much more enjoyable. In 2010, consumers spent a little over $1 billion on Cyber Monday, up 13% from the previous year.…
Click to continue ...Infographic: Ad Spending & Marketing ROI
“Half the money I spend on advertising is wasted… the trouble is, I don’t know which half.” - John Wanamaker
This infographic by ifbyphone caught my attention this week as I was thinking about the best place to invest marketing dollars for a small business.
A few stats from the infographic that caught my attention:
- US major media ad spend – TV is the leader in spend, followed by Internet which is projected to increase faster than any other category.
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Infographic: Preparing for the 2020 Workforce
Douglas Karr of the Marketing Tech Blog posted this infographic on his blog last week and I thought I’d pass it along. The infographic displays the results of an interview Cisco conducted with college students and young professionals to see “what the internet meant to them.”
The results are not surprising:
- 2/3 said they would choose the internet over a car
- Only 4% said a newspaper is their primary source of information
- 40% have not bought a physical book in over two years (except necessary textbooks)
- Smart phones are closing the gap on laptops for top mobile technology
- Non-stop socialization – a closing gap between our social and professional lives
Here are a few takeaways:
- If you feel as though your prospects aren’t online searching for your products and services, they definitely will be within a decade.
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